Louis Vuitton: Milos becomes the ideal setting 

“Greece is for consumers”


The unique landscape of Milos has become a backdrop for the house of Louis Vuitton. The fashion house’s Instagram is flooded with sea, off-white landscapes and multi-award winning beaches with Milos turning into an idyllic background for the company to promote its products.
The advertisement for the Cycladic island, which this year was named the best island in the world, according to the readers of the leading travel magazine Travel & Leisure is special as the fashion house’s account exceeds 45.6 million followers on Instagram.

“Looking for greater depths. To celebrate the true Spirit of Travel, the Louis Vuitton House continues its long journey to the shores of Milos in this year’s campaign, “the house wrote in a post, praising the landscape.

The images are the creations of the photographer Viviane Sassen while after Milos, the campaign will continue in Petra and Wadi Rum in Jordan, and Mont Saint-Michel in France.


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